The Palm Springs Regional Association of REALTORS® (PSRAR) is the source for real estate professionals promoting excellence through education, advocacy and ethics.
To create one association in the valley that is the reliable source for real estate professionals and the public.
CORE VALUES – “P.I.C.K.”
- PSRAR is viewed as the voice for real estate by the members and the public throughout the valley.
- Strive to create one association and one MLS for the valley.
- Establish a strong infrastructure that provides the governmental, technological, financial and staff resources that will allow the organization to achieve its mission and its goals.
- Broaden and diversify the leadership base.
- Provide a competitive MLS that embodies cooperation and compensation and provides comprehensive, accurate and timely data.
- Support outstanding dialog between members and the association.
- Encourage members to exhibit the highest levels of professionalism.
- Enhance the Association’s financial viability through an expansion of non-dues revenue.